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Digital Transformation – A question of mindset more than a technology
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer...
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What Are The Top Trends And Levers For Your Digital Strategy In 2015?
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have...
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Digital maturity – what does great look like?
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top...
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Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)
Minter Dialogue Episode #134 — This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans...
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Digital Transformation – More Than Resources, A Mindset [Infographic]
If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of...
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Luxury Brands – The Online Challenge To Be Upscale
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands...
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A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers
For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands...
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Key 2017 Predictions – What Every CEO Should Be Looking For!
As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and,...
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What the news can teach us in marketing and the fine line between...
Minter Dialogue with Nina Radetich Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct...
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The Unsubscribe User Experience – The Boss Won’t Ask You This Question…
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass...
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